Stagecoach Return journey ticket.
The font that appears to be used in this ticket is a serif typeface in bit map form? It has a ragged and dotty appearance which leads me to believe this. A contrast in light and bold have been used to create hierarchy. Tight leading and a small Pt. size creates a 'mash' of the information making the font quite difficult to read. The font's message does not convey a luxurious and comforting mode of transport but a rough and uncomfortable travel experience. However, this specific type of font may have been used due to the compact printing device installed on buses.
The hierarchy on the ticket is quite crazy and doesn't seem to have been taking into much consideration as certain bits of information appear unnecessary. Areas of less importance seem to have been made larger and bolder than the important areas. A variety of alignments are used and it creates a confusing jumble of information.
In terms of usability it will be hard for people with bad eye sight as even the public with near perfect eye sight find it hard to read the information on the ticket. Overall the ticket is usable in terms of size it slips into a wallet or a purse to keep for the return journey.
In order for the design to be improved a few changes should be made in terms of hierarchy, Font size and overall information on the actual ticket.
Bellow is my edited and revised version of the bus ticket.
But who IS the user and how does the user use the ticket? This information is crucial before you can even begin to think about re-designing
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